The Story
Handwoven by one of our esteemed partner co-ops in Khenifra, nestled in the Middle Atlas Mountains, this rug is a testament to the skill and artistry of its ten-member collective.
During our visit, we had the privilege of meeting six of these talented artisans, including artist and manager Fatima, who welcomed us into their creative world. Their expertise shines through in every detail—from the use of high-quality wool to the dense pile and meticulous craftsmanship. This co-op’s versatility allows them to produce everything from classic Beni Ourain rugs to intricate custom and traditional designs, ensuring that each piece is a work of art.
Khenifra, located in northern central Morocco, experiences a climate of extremes—hot, dry summers and cold, wet winters. Over generations, artisans have perfected the soft, plush Beni Ourain style to provide warmth in winter while offering a clever solution for warmer months. Simply flip the rug to reveal its flat-woven side for a cooler, breathable feel without sacrificing comfort.
With its rich heritage and thoughtful craftsmanship, this rug is more than a decor piece—it’s a timeless expression of tradition and innovation.
