Our Values

We proudly support women-owned and managed cooperatives. By contributing a portion of our profits back into their communities, we help create opportunities for financial independence and sustainable livelihoods for female artisans.

We are dedicated to preserving Morocco’s rich textile traditions. By showcasing artisan stories and cultural significance, we promote a deeper appreciation for craftsmanship and heritage across the globe.

Our commitment to sustainability is reflected in our materials and processes:

• Ethical sourcing of local wool from sustainable farms
• Use of all-natural dyes free from harmful chemicals
• Non-toxic, eco-friendly washing methods that preserve the environment

We believe that every Moroccan rug, every thread, and every pattern tells a story—from the hands that weave it to the homes it adorns. By supporting our artisans, we ensure these stories continue to be woven into the fabric of our shared global culture, creating a legacy of beauty, empowerment, and sustainability.